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Bluetooth Enforcement Program

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The Bluetooth® trademarks—logos and the word "Bluetooth"are owned by the Bluetooth SIG. Only members of the Bluetooth SIG may use the trademarks. Only properly declared products may display, feature or be offered under the trademarks. To protect the use of the trademarks, the Bluetooth SIG administers a trademark enforcement program to regularly monitor the market and perform listing audits to ensure members using the Bluetooth trademarks successfully completed the Compliance Program requirements of qualification and declaration.​ 

Bluetooth SIG members who follow the rules are a major source of information for this program by reporting violations. In many countries, customs is also a major source of information regarding trademark violations by impounding products using the trademark incorrectly or products not found in the SIG declaration database. 

The Bluetooth SIG does not force members to use the trademark on products incorporating Bluetooth technology, but if the trademark is used then it can ONLY be used by a member of the Bluetooth SIG and for a properly declared product. ​​Members not completing the compliance program requirements or misusing the Bluetooth trademarks for the products they build, brand or otherwise represent as their own, are subject to enforcement action.

Effective 5 August 2014, the Board of Directors updated the Bluetooth SIG's trademark license enforcement policy.

If you suspect a Bluetooth Trademark License violation, please report it to the Bluetooth SIG for further investigation.

Bluetooth Trademark Resources

  • Bluetooth Brand Guide—refer to the Brand Guide often when you are using the Bluetooth trademarks. If you have any questions in regard to appropriate brand use, please contact the Brand Manager
  • Official Bluetooth Registered Trademarks—the Bluetooth SIG provides files for the Bluetooth figure mark, combination mark, Bluetooth Smart mark and Bluetooth Smart Ready mark. Please download the registered trademarks provided by the SIG and use them in your marketing materials. Because the Bluetooth word mark can be used in any color, font, and size, it is not available for download
 
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